Singapore (Dec. 3, 2007) – Camber Communications, an Asia-Pacific regional public relations firm has joined GlobalFluency, initially in Singapore and Hong Kong, with scope to expand the working relationship across the region.
GlobalFluency is a worldwide communications services firm specializing in integrated, multi-dimensional campaigns that shape market perceptions, grow customer relationships, and build valued brands. With offices throughout the Americas, EMEA, and Asia, GlobalFluency combines international reach, strategic market insight and a commitment to creativity and service excellence in every client engagement.
Headquartered in Silicon Valley, GlobalFluency consists of 70 member offices with 350 professionals in over 40 countries. Together, these firms represent more than $45 million in billings from scores of clients across all information technology, communications, systems integration and Internet service sectors.
GlobalFluency also owns and operates exclusive Affinity Networks including the Chief Marketing Officer Council and Business Performance Management Forum that are critical global channels for gaining market insight, access, and influence. These membership groups leverage the power of the Internet and a desire for peer-level interaction to enable companies to initiate strategic conversations and knowledge exchange with key stakeholders and purchase influencers.
As a Global Fluency member agency, Camber will help develop Asia Pacific-focused communications campaigns for global clients, and provide valuable insights into Asian business and consumer behaviour. GlobalFluency's worldwide network will also help Camber’s Asia-based clients extend their reach internationally.
David Ketchum, Executive Director of Camber Communications said, “We are delighted at having been selected to join GlobalFluency’s successful global public relations alliance, and believe that Camber will provide the perfect fit to GlobalFluency’s wide reach and influence.”
According to Donovan Neale-May, Managing Partner of GlobalFluency, “Asia is on the brink of a massive evolution as PR in the region grows more sophisticated and influential. In fact, we are confident that public relations is slated to play a bigger role in driving business and consumer demand, and also help produce immediate and measurable outcomes, and Camber is the right partner is making this happen.”
About Camber Communications
Camber helps companies and organizations tell their stories around the Asia Pacific region. Camber is a region-wide public relations firm, with operations in all key Asian cities and deep vertical industry expertise in key sectors. Camber is a subsidiary of London AIM-listed Upstream Marketing & Communications Inc., a leading Asian-based marketing services and communications group. Learn more at www.cambercommunications.com.
About Global Fluency
Global Fluency is a tightly integrated alliance of "like-minded" independent technology marketing and public relations firms delivering strategic cross-border communications services in the Americas, Europe, Asia-Pacific, Africa and the Middle East. Founded in 2001, GlobalFluency has 70 member offices employing over 350 professionals in over 40 countries. Together, these firms represent more than $45 million in billings from scores of clients across all information technology, communications, systems integration, electronics, infrastructure, and Internet service sectors. GlobalFluency specializes in market demand generation, localized multi-channel communications, affinity group management, conversational marketing, global intelligence, and authority leadership programs for international companies. (For more, please see: www.globalfluency.com)
Press Contacts
Kevin Foo
Director, Singapore
Email: kevin.foo@cambercommunications.com
Tel: +65 6323-7377
